Time for African Adventures, a renowned tour operator specializing in unforgettable safaris across Tanzania, Zanzibar, and Kenya, entrusted me with this pivotal project. My overarching objective was to design a website that not only sets them apart from competitors but also seamlessly guides visitors to conversion points.

My approach involved thorough market research to understand the unique needs and preferences of the target audience. Through iterative prototyping and user testing, I fine-tuned the website’s design to perfection, ensuring intuitive navigation and engaging user interactions.

The final result is a visually stunning website that captures the essence of Africa and the brand while providing a seamless browsing experience. With strategically placed call-to-action buttons and optimized landing pages, I’ve successfully enhanced conversion rates, driving tangible results for the company.